$50M+ Revenue — Single Role 20X ROAS on CTV $12M in 48 Hours $70M→$110M in 12 Months 3× Promax International $3M+ Monthly Media Managed 35+ Person Global Teams 15+ Years · 15 Industries $50M+ Revenue — Single Role 20X ROAS on CTV $12M in 48 Hours $70M→$110M in 12 Months 3× Promax International $3M+ Monthly Media Managed 35+ Person Global Teams 15+ Years · 15 Industries
Mat Schwarz — CMO
Head of Marketing · Head of Brand & Creative

MAT SCHWARZ

Performance, brand, and growth, integrated into one profit-driven engine for regulated markets.

Growth & Performance Brand Architecture Biz Dev & Partnerships AI Systems Builder Startups → $2B+ Enterprise
Eden HealthCrispAshton WoodsStarlight HomesCoverkingCovers & AllCoverkingBest of SignsPrime PuttNew YouWWEBETESPNFoxCNNMTVVH1DiscoveryNickelodeonViacomCostcoAmazonCoca-ColaMotorTrendFordTeslaEden HealthCrispAshton WoodsStarlight HomesCoverkingCovers & AllCoverkingBest of SignsPrime PuttNew YouWWEBETESPNFoxCNNMTVVH1DiscoveryNickelodeonViacomCostcoAmazonCoca-ColaMotorTrendFordTesla
ForbesNewsweekHealthlineParadeFirstSelfEat This Not ThatFit & WellEveryday HealthNew York TimesThe IndependentForbesNewsweekHealthlineParadeFirstSelfEat This Not ThatFit & WellEveryday HealthNew York TimesThe Independent
According to Others
“Finding a Creative Director with a proven e-commerce, sales, and DTC track record of success is rare. But finding one who’s also a Marketing Director—data-driven, strategically focused, and deeply experienced in driving growth and marketing success? That’s almost unheard of.”

Selected Work

Brand. Campaign. Product. Built to convert.

Great HealthWorks — OmegaXL — Brand Story
Wellness
Great HealthWorks
OmegaXL Brand Story · Wellness Campaign
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Great HealthWorks — WWE × OmegaXL Sport
Wellness
Great HealthWorks
WWE × OmegaXL Sport Campaign
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Great HealthWorks — HeartXL — Cardiovascular
Wellness
Great HealthWorks
HeartXL Cardiovascular Product Campaign
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Eden Health — GLP-1 Microdosing Campaign
Telehealth
Eden Health
GLP-1 Microdosing Telehealth Campaign
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Crisp Legal — Size Matters Summit
Events & Speaking
Crisp Legal
Size Matters Summit · Legal Event Campaign
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Evolve Summit — Marcus Lemonis & Seth Godin
Events & Speaking
Evolve Summit
Evolve Summit · Speaker Campaign
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Totalee — Product Photography · DTC
Beauty & Care
Totalee
Product Photography · DTC Beauty
Click to expand
Coverking — Costco Retail Launch
Automotive
Coverking
Costco Retail Launch · Packaging & Sell-In
Click to expand
Ford — Bronco Dealer Campaign
Automotive
Ford
Bronco Dealer Campaign · Automotive Creative
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Ashton Woods — Multi-State Marketing Campaigns & Creative
Real Estate
Ashton Woods
Multi-State Marketing Campaigns & Creative
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Towzing — Mobile App Screens
App & Technology
Towzing
Mobile App Screens · UX & Brand Development
Click to expand
Banner Buzz — Led Brand Strategy & Development
B2B & Retail
Banner Buzz
Led Brand Strategy & Development
Click to expand
Crisp Legal — Game Changing Attorney — Times Square OOH
Legal Marketing
Crisp Legal
Times Square OOH · Legal Marketing
Click to expand
Great HealthWorks × WWE — OmegaXL Sport Partnership
Wellness
Great HealthWorks × WWE
Head of Marketing & Brand · Supplement Partnership
Click to expand
New You — Red Carpet by Nick Chavez
Beauty & Care
New You
Red Carpet by Nick Chavez · Beauty Campaign
Click to expand
Discovery Networks — Brand Strategy for 5 Channels
Media & Entertainment
Discovery Networks
Brand Strategy for 5 Channels
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Crisp — Game Changers Summit 2022
Events & Speaking
Crisp
Brand & Marketing Strategy for Multimillion-Dollar Events
Click to expand
Fashion Clients — Editorial & Campaign Work
Fashion
Fashion Clients
Editorial & Campaign Work for Clients
Click to expand
Built for Your Stage
Zero to One
Startup Build
Positioning, launch channels, creative standards, operating rhythm.
Function from scratch
Founder-friendly operator
Breakthrough
Growth Stage
Lower CAC, improve conversion, scale creative output.
$70M → $110M in 12 months
24% CAC reduction
Complexity
Multi-Brand
Global teams, portfolio alignment, regulated environments.
100K+ SKUs
Global launches
Paid Social CTV / Linear Lifecycle & Retention Affiliates Partnerships SEO / Content Email Event Marketing OOH Broadcast PR & Communications Web CRO AI Systems

Partnership Range

Full-funnel growth support for regulated markets.

Regulated Health / Telehealth / Supplements Legal Marketing Real Estate / Fair Housing Financial Services eCommerce & Retail Beauty / CPG / Consumer Goods SaaS & EdTech Broadcast / Media / Entertainment Automotive Housing & Construction

Orange border = regulated environment

According to Data
7764
Kolbe Index
Fact Finder · Follow Thru · Quick Start · Implementor
3–8
Print Score
Pioneering & Delegating leadership profile
32
Wonderlic Score
Top 15% cognitive aptitude — above executive average

Most CMO candidates bring a resume. Mat brings the receipts — including the cognitive and behavioral data that explains why the results keep repeating.

Good Questions

FAQ

Both. That's the point. Brand systems that don't drive demand are decoration. Growth marketing without brand becomes a race to the bottom on CAC. The combination — brand that pulls and growth that converts — is what moves revenue at scale. And it's genuinely rare in one seat.
Yes. $140M to $190M in FDA-regulated DTC health. $2M+/mo in paid media inside HIPAA constraints. The #1 legal podcast in the US and $12M in 48 hours for a law firm summit. Regulated environments aren't a limitation — they're where most of the interesting work has happened.
No. He builds production systems — automated creative pipelines, AI-assisted media buying workflows, content engines that scale output without scaling headcount. The distinction matters: most marketers use AI as a tool. Mat implements it as infrastructure.
Yes. At Eden Health, built and deployed AI workflows across brand, content, and paid channels — cutting production cycles and increasing output without adding headcount. The goal is always the same: make the team faster and the decisions smarter.
Companies with a ceiling. Whether that's a startup that needs the function built from scratch, a growth-stage brand stuck at a number, or an established organization where marketing and revenue aren't aligned — that's the work. The common thread is: something needs to move.
Both are on the table. The right answer depends on what the role actually needs. Some companies need a full operator in the seat. Others need a senior partner two days a week while they build the team. Worth a conversation either way.
Global teams, global brands, and the infrastructure behind them. Seven broadcast channels launched. Growth engines across DTC, B2B, and eCommerce. Affiliate programs, CTV campaigns, and partnership networks built from scratch. Dozens of products taken to market across health, supplements, home, automotive, and legal. The throughline: he doesn't inherit machines — he builds them.
He's not. Mat is engaged and performing at his current role — but open to exploring the right opportunity, particularly where his healthcare experience has real depth and application. If the fit is strong, it's worth the conversation.
Ready to Build the Engine?

One Seat.
Full-Stack Impact.

Brand strategy, performance marketing, and P&L ownership — integrated, not siloed.

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